Our Man in New Orleans Roger Hahn concludes his report from the New Orleans Jazz and Heritage Festival 2009 and meditates on its future. You'll think you went!-ed.
New marketing trends had begun to establish an exploitable connection between highly educated consumers with gobs of disposable income and their fascination for the aura of “authenticity” naturally connected to the “roots” music world.
Corporate leaders began to understand this, too. In 1996, one of the world’s largest software vendors, Computer Associates, began holding its annual trade show in New Orleans and by 1998, had specifically connected attendance at the trade show with a Jazz Fest hospitality tent on festival grounds, spawning an unlikely influx of logo-bearing, polo-shirted Computer Associates employees.