It's almost laughable to think they were complaining about “commercialization” of the Newport Jazz Festival back in 1960 given what's happened to the venerable jazz festival, not to mention Wynton Marsalis doing ads for Movado and corporate sponsorships of bands, and festivals. We've got McCartney hawking some mutual fund or other, the Stones selling their music for commercials (I'm waiting for “Start Me Up” in a laxative ad). It's reached the point where nothing surprises, nothing shocks, and there's not a damn thing you can do about it except shake you head, and even that's really a waste of energy, so as they say, just lie back and enjoy it.