Michael Fremer

Producer Rick Rubin born in Long Beach, Long Island, New York in 1963, graduated high school in 1981. Johnny Cash, born in Kingsland, Arkansas in 1932, graduated high school in 1950. Yet these two, separated in time by more than thirty years, and by an even wider socio-cultural gap, will forever be linked by the music they created together during Cash’s last decade of life. Rubin’s resurrection of Cash’s career with the release of American Music in 1994 is but one fascinating facet of this enigmatic figure’s twenty year career in music.

In 1984, while a film and video student at N.Y.U., Rubin met Russell Simmons at Danceteria—a New York club where downtown hardcore rockers and uptown rappers mixed comfortably—and the two immediately hit it off, sharing a common musical vision of hard beats and hard rhymes, with Simmons drawing from R&B roots and Rubin from hard rock. Rubin had a vision of melding the two seemingly disparate musical forms and though he’d never produced a record, he sought out the duo of T. La Rock and Jazzy Jay, and out of that came a 12” vinyl single, “It’s Yours,” which was released on Partytime/Streetwise records. It featured rhyming raps set to a loud, hardcore beat with metal overtones. Though the track went on to sell around 100,000 copies—an impressive number for the newly emerging musical genre—Rubin was never paid for his work.

MF: You seem like the kind of person who looks around and sees what’s bother you in music—things that are not being done—and you do them. I mean, that’s how you got started in music, essentially. So who’s out there now that’s lying fallow that need to be re-cultivated? Don’t say Yoko Ono.

RR: There are a couple, but I can’t talk about it yet. A couple that I think could really be special.

MF: Have you approached any of them?

RR: A couple.

MF: Well they’ve seen what you’ve done so I can’t imagine it will be as difficult as it might have been getting to Johnny Cash. How about Neil Diamond as a person to do a record with?

RR: He’s one of my favorite artists of all time. Incredible.

Arriving at the Universal facility in Hanover, I was confronted by a large, multi-storied modern facility. I had been led to believe that the site was the original home of Berliner, but in fact, that was elsewhere in Hanover, and instead a small section of the mastering facility’s first floor had been turned into a small museum showcasing artifacts from among Berliner’s effects. Among them was Berliner’s original flat disc gramophone, early plated lacquers and finished discs, his original “Nipper” drawings, other Berliner designed playback devices, and some photos of the inventors. It was thrilling to see the first flat disc playback device “in the flesh.”

Photos lined the walls and corridors: photos highlighting the rich recording heritage of Deutsche Gramophone and other labels now under the Universal umbrella. There were pictures of recording sessions from the 30’s, 40’s, 50’s and beyond, featuring Herbert Von Karajan conducting the Berlin Philharmonic while a team of recording engineers and technicians in an adjacent control room oversaw the capture to analog tape. There were shots of Karl Bohm, Leonard Bernstein, Seji Osawa, and other luminaries of a bygone era, exuding a gravity, importance and grandeur that people no longer seem to possess anywhere on the planet. That goes for musicians, politicians, you name it. And if you don’t sense it in everyday life, you surely would walking down that corridor taking in those black and white photos.

MF: For the most part, you chose the material; it was only a few people who…

Martin: Pretty well, pretty well. I mean the idea of Vanessa Mae doing "Because": The idea of a mini violin concerto came first, and I had to find someone to play it.

MF: But she put so much into that. Sometimes that kind of thing doesn’t work—when you try to “classical-ify” something. But that was very good.

So aside from the Beatles, who were the most memorable artists that you’ve produced? Any standouts?

Martin: Any other artists? Well, I’ve been so lucky to produce so many people. It’s difficult to name one. It’s like saying, what’s your favorite track? Obviously, Peter Sellers comes pretty high on that list. We worked very well together.