Michael Fremer

The late Arthur Alexander�s story is reminiscent of Roy Orbison�s. Like Orbison, Alexander passed away on his way to a resurrected career, though Orbison got to see his rebound while Alexander didn�t. He�d quit the music business and was driving a bus whenElektra A&R exec Danny Khan saw Alexander perform in 1991 at New York's Bottom Line in one of the clubs famous "A bunch of song writers sitting around singing" shows and convinced him to go back into the studio.

(This piece, originally written in 1988, runs with a few updates)

Maddy Matlock and the Paducah Patrol, Warren Barker, The Vestry Choir, Raoul Meynard and Orchestra, Clint Walker and the Sunflower Serenaders, Gus Farney at the Giant Wurlitzer- these are just a few of the exciting musical acts that helped Warner Brothers Records lose a whopping $3 million a year between 1958 and 1962- its first four years in existence.

Not a great start. In fact the parent company, Warner Brothers films almost shut the doors, but didn’t, according to Fredrick Dannen in his excellent and often hilarious book “Hit Men,” out of fear that it wouldn’t collect money owed by slow paying independent record distributors.