"I was worried about doing it," Speakers Corner's Kai Seemann told me. "If it didn't sell, I'd be out a substantial sum, but I took a chance and pressed 1500 copies, figuring if I did manage to sell them all, it would probably take three years."

Seemann was talking about Ella Fitzgerald's legendary 1950s Gershwin Song Book boxed set, originally released on Verve, which his reissue label had meticulously reproduced on vinyl. "Seven months later, and they're all gone!" he exclaimed wonderingly.