Analogplanet Visits Audio Research Corporation

To prepare for a review in Stereophile of two pieces of the company's vacuum tube-based electronics, Analogplanet editor Michael Fremer visits Audio Research Corporation, in North Plymouth, Minnesota, just outside of Minneapolis.

Soon to be reviewed: Audio Research's Ref 6 preamplifier and Reference Phono 3 Phono Preamplifier. Here are both parts of the edited video.:

COMMENTS
singhcr's picture

Mikey, you are embarassing me. I work maybe 15 minutes away from this place and had no idea it existed. XP

Thanks for posting this! I wonder if I could get a tour....

RubenH's picture

you said you worked IN that place and didn't know it existed ;-)

Michael Fremer's picture
Made me really laugh hard!
Wimbo's picture

They have always been top of the heap or close to it.
Fantastic. Thanks for these Videos Michael.

mraudioguru's picture

...dealer for many years and have gone through the factory several times. These guys are absolutely wonderful. Top notch dealer care and even better end user customer service.

Never had a problem with them and they came to my rescue numerous times.

IMHO, one of the GREATEST companies out there!

Sunny1370's picture

Thank you for detailing and articulating why Audio Research is so Awesome. I loved the way you and Brandon showed what it takes to build Ultimate products in USA still the finest country for Audio.
I also loved Livio's comments and his inspiration on developing the newer ARC components.

Jim Tavegia's picture

you become part of the family. I love seeing people who love making stuff, but you are right early on in that the assemblers need to hear their favorite music played back on this gear. It would be life changing for them to know that they are really creating.

ashandger's picture

Hello Michael, is it possible for you to give an indication about when you will be reviewing the new ARC Ref 6 pre and Ref 3 phono? Very much looking forward to these being reviewed by you. Hopefully you will be comparing these to the Dartzeel pre and Ypsilon products you currently have. Many thanks

Michael Fremer's picture
Ref 6 will be in December Stereophile along with Ref Phono 3
Ortofan's picture

...the work of Warren Gehl?

audiophile01's picture

err...Warren of course...

SPESHAL's picture

Appreciate both Michael and ARC's involvement in this video. We need more manufacturers and reviewers doing this. It's much easier to understand the pricing and value behind the products when you get such a thorough tour and background info.

Plus, it can help rid the industry of companies that are more marketing/snake oil than real 'research'.

Speaking of which...is there any chance you can get a background tour of Synergistic Research's facility??? I would love to see the the difference in "research" named companies :)

Stringreen's picture

how 'bout taking us to Ayre....the other of my favorite electronics company

abelb1's picture

Great video

ravenacustic's picture

Mike, this should be a MUST WATCH for all the dummies who say "that's a ridiculous price", or "all that wire sounds the same." If only every company operated with just some of the pride and attention to detail this one does not to mention their attention to their customers and dealers.

Anton D's picture

I was staying in Santa Barbara with my wife last night.

She was getting ready for bed and I was propped up against some pillows watching your video.

She came over to me and smiled and said, "What are you watching, honey?"

I said, "Mike Fremer's video of his tour of the Audio Research factory!"

She said, "Nerd," and went back to her side of the bed.

True story.

Michael Fremer's picture
She's correct! You are a nerd and I am one too....but she married you and that's what counts!
Anton D's picture

When Gary Hart was in deep doo doo over Donna Rice (of the Hanky Panky boat trips,) Dan Quayle was implicated in the "golf trips" that people had taken with Ms. Rice.

Dan had been on some of the trips and said he had only gone golfing.

When Mrs. Quayle was asked about his "excuse," his wife stood firm and said, "I know Dan and what he thinks about golf. If he said he went golfing, I can assure you that he went golfing."

I thought her answer was charming.

If I am away for an audio related activity, my wife would answer any insinuation about my potential behavior in similar fashion: "If my husband says he's going to an audio activity, I am 100% certain it was an audio activity."

We have a great hobby, and our spouses know that Hi Fi holds more allure than any other high jinks that might tempt lesser nerds!

Cheers, man.

Michael Fremer's picture
Had a better sense of humor she could have said "I'm certain Dan did all of his swinging on the golf course."
Vinyl4000's picture

Michael,
Sometimes your commentary at Audio Research, sounded like I was listening to Larry David.
Audio Research, pretty pretty good.

Michael Fremer's picture
You could not pay me as far as I'm concerned!
Rekkid's picture

I love to see the passion that is instilled in the ARC products and that of their employees but I have to wonder; if they go to all the trouble of hand stuffing and hand soldering the PCB's, why not just employ point to point wiring, especially with their "custom" wire?

Looking forward to the ARC Ref 6 review...

Cheers

Rekkid's picture

NT

AnalogJ's picture

Thank you, Michael, for doing this.

It's fascinating to see all of the work and care that go into a company's work such as Audio Research. Great 2-part video, though I don't know if you realize that there is some duplicate footage in Part 2.

I'd love to see some video of U.S. manufacturers such as McIntosh and SOTA.

Interesting to see how much of the market for AR is abroad.

Nellomilanese's picture

too bad I can't afford them!
But everytime I listen to a system that includes AR gear it instantly shoots to the top 5! Specially so when coupled to Wilson Audio speakers or top of the line Sonus Faber.

weirdo12's picture

Thank you Michael. Do more of these when you can. There must be some local places like Devore or Joseph Audio that would be convenient.

gbougard's picture

I hate it when people try to make me feel not so awful and tell me that money ain't everything. But man, if I had some, I know I'd get me a AR system.

Lovely videos, I really enjoy how people working there seem very decent, down to earth and highly qualified. No hype of show off, just good workers. One doesnt get to see these folks very often any more.

Barretter's picture

What do you make of the statement in the AR Reference Phono manual that "In the early era of stereo records both Columbia and Decca Studios used equalization curves which varied from the RIAA standard"?

Michael Fremer's picture
That assertion is 100% wrong. I've not yet unboxed the Phono 3 but if it's in the instructions they will hear about it in the review!
Barretter's picture

The statement is on p.13 of the online Ref Phono 3 manual I emailed AR about it and the replied: "The Columbia and Decca EQs are optional. If you feel all your records are manufactured using the RIAA standard the just use the standard RIAA record EQ for playback. This feature has been available on the REF Phono 2 preamp for over 5 years and many of our customers have reported the use of the optional EQs tamed excessive bright early recordings made by Decca and Columbia."
They don't say "stereo" in this reply so I wonder, being charitable, if they meant "mono" instead of "stereo" in the manual.

PaulRS's picture

Yes, Stereo Review did have its faults, but as I remember they posted at least as many negative reviews as Stereophile. And they could write to some of the theory behind their measurements and what they mean. That numbskull Atkinson on the other hand..

Michael Fremer's picture
In Stereo Review? I can't recall any. JA is not a numbskull...
GoldenEar5Percenters's picture

I dont think it is nonsense and from my own tinkering have found that different materials, produce different sonic signatures by interaction of the E-field.
But it looks like the only cables that are lifted, are going into the main power amp and speakers, why is this?

SLS's picture

the thoughtful way they have their manufacturing process set-up. I'm lusting after some ARC!

I've delt with Brandon a few times during his retail days in NC. A great guy!

Rudy's picture

Now when someone asks me why high-end equipment costs so much, I can point them to this video. I knew there was a lot of hand-assembly, testing, burn-in, etc., performed when these components are built, but actually seeing it really makes it clear that there is a lot of labor involved in making these components. The physical side of things (parts and materials cost, especially the metalwork) I understand more due to my industrial background.

I ended up going the Conrad-Johnson route, but still hold ARC in high regard. There was some nice-sounding ARC gear at AXPONA this year.

Johnny2Bad's picture

I had a friend who lived in the Twin Cities and had a Silkscreening company. When visiting, for the first time, at his business, where he and his wife basically were the only employees (and where my visit was taking them away from work) I stopped to say hello to his wife working the pad printer. Lo and behold, she was printing the face plates for an Audio Research power amplifier. In another area I saw other metalwork, ready to be shipped across town to the ARC factory. Just one of those small things that you don't forget.

pulsetsar's picture

Cool to see that they run and power cycle the finished components for 2 days, along with the power tubes separately.

Mikey (or anyone else), do you know if they do the same for the small signal tubes that go into their preamps?

Thanks for posting. This company already had my respect but now it's been kicked up a notch. (any chance you're headed Richard Vandersteen's way....if so, take a camcorder!)

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