Classic Album Sunday, Bowers & Wilkins Partner to Spotlight in Weekly Video Series U.S. Record Stores

The 12-Part "Behind the Counter 2021" video series debuts today and continues weekly 12pm EDT with 11 additional installments available of Classic Album Sundays' various Internet platforms. These are short, fun videos well worth watching, though on the first one debuting today the guy kind of disses buying a good pressing and says "whatever" as long as it's physical. He needs a wake up call!

From the press release: "Last year’s Behind the Counter USA series was a fun introduction to a selection of record stores up and down the East Coast celebrating each store’s unique personality and history. It was a huge success, collectively garnering nearly a million views and bringing much-deserved attention to independent retailers suffering from the effects of the pandemic. This year, Classic Album Sundays widens the map, bringing the unique stories of more independent record stores across the United States and shining a light on how they play a vital role in bringing together the music fans of their local communities.

"Independent record stores, like so many other small businesses, have faced many challenges in the last year. They have demonstrated great innovation as they adapted to a new way of connecting with customers old and new via online mail order, curb-side pickup, appointment shopping and even delivery. This series gives an insight into how they have stayed busy throughout the Covid-19 pandemic and what life in a record store really looks like.

"This year, Bowers & Wilkins comes on board as official partner of Behind the Counter US and joins us in celebrating the instrumental role independent record stores play in bringing recorded music to fans across the country. Built on a passion for music, Bowers & Wilkins has been delivering category-defining sound for over 50 years and, throughout that time, music has been at the heart of everything it does.

Behind the Counter 2021 will spotlight the following record stores: Dusty Groove (Chicago,IL), Music Millennium (Portland, OR), Zia Records (Las Vegas, NV), Seasick Records (Birmingham, AL), Park Ave CDs (Orlando, FL), Serious Sounds (Houston, TX), Permanent Records (Los Angeles, CA), Peaches Records (New Orleans, LA), Down in the Valley (Minneapolis, MN), Indy CD & Vinyl (Indianapolis, IN) and Mills Record Company (Kansas City, MO).

"The stories are told through individual episodes launching on April 29th and going live every Thursday at 12pm EDT in the following places:

Facebook: @ClassicAlbumSundays @RecordStoreDay
Twitter: @ClassicAlbumSun @recordstoreday
Instagram: @classicalbumsundays @recordstoredayus

Furthermore, find out why sound matters to the independent reco record store owners with accompanying short videos available weekly from Bowers & Wilkins:

Facebook: @BowersWilkins
Twitter: @BowersWilkins
Instagram: @bowerswilkins

About Record Store Day: Record Store Day, the organization, is managed by the Department of Record Stores and is organized in partnership with the Alliance of Independent Media Stores (AIMS), the Coalition of Independent Music Stores (CIMS) and promotes independent record stores year-round with events, special releases and other fun things.