Listen Up! Music Matters Denver Event Video Posted on YouTube

Last winter editor Michael Fremer attended a Music Matters event at Denver's Listen Up! retailer. Retailers throughout the country hold these "meet and greet" events for their regular customers and to attract new ones to the store.

These are mostly manufacturer hosted events with each manufacturer or groups of manufacturers getting a showroom in which to do presentations. Occasionally they invite journalists and writers to provide their perspective. The simultaneous sessions run about 20 minutes, with a 10 minute break for room change and a bite to eat.

Start time is usually around 5:30PM and end time is usually 9:30. That's 4 hours or 8 sessions, and sometimes 10. For customers it's great fun to go room to room to hear the spiel, get a musical demo and meet the folks they've perhaps only read about in the magazines, plus the food and vino are usually very good.

For the participants it can be grueling. We don't get to leave the room the entire time and we have to present repetitively, which can be challenging. So while the attendees come walking into the room with drinks and food, we get none until a late night restaurant dinner. It's actually a great deal of fun, especially to be able to spend time with people with whom you only get to socialize at hectic hi-fi shows.

Listen Up! does these events as well as any retailer and they take the opportunity to interview participants and post the videos on YouTube. Sometimes it takes them some time to produce and post as with this one, which was just put up on YouTube. Since I shared a room with Joe Harley of Audioquest and Music Matters Blue Note vinyl reissues as well as Mat Weisfeld of VPI, and since Joe and I had had a very successful local public radio station interview earlier in the day, the Listen Up! folks decided to pair us again for this interview.

Devil Doc's picture

...and I'm hip. Far out!

Jim Tavegia's picture

You are either hip or hip-replacement.

Michael Fremer's picture
xtcfan80's picture

Hi there,

Dies anyone have a Coupon Code for a discount for buying tickets for RMAF 2014? It's a great value at full price. Any help would be appreciated.



azmoon's picture

Is such a great value, as you say, who needs a coupon code? Try Google.

Interesting interview.

Mendo's picture

Unfortunately, and far to often the young, many of the hip vinyl enthusiasts listen to their new $25 LPs on P.O.S. tables like Crosleys and the ilk. We need to educate them that LPs aren't just cool, but they actually make satisfying music if given half a chance.

Slacker's picture

Mr. Fremer, I just yelled out a "YEAH!" and pretended to high-five you at the 4:20 mark in the video. I wish I had made the time to join y'all that night. 10 mins from my house.

AnalogJ's picture

That's how I listen as well, Michael. I try to put it in those terms when I describe my listening experience. But many, including many audio engineers, look at me as though I'm talking Batswani when I describe flow and impact of the sound in musical terms. I got scoffed at, in fact, by one one prominent mastering engineer.

Maria99's picture

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