E-Trade's Subliminal War on Vinyl "And So It Begins"
Kevin Spacey stars in an E-Trade TV commercial, the theme of which is spotting trends early. It focuses mostly on "hipster" guys with beards. They are all over the spot until one comes cleanly shaved out of a barber shop.
"And so, it begins", Spacey says upon seeing him.
But what you hardly see—it's only in the frame for a split, subliminal second—is a hipster thumbing through vinyl in a record store.
It was not enough for the spot's writer(s) to go after bearded hipsters so he/she/they pile it on by going after the vinyl resurgence as yet another soon to be over fad fueled by hipsters.
I don't like this.
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