Supersense, Vienna  — A Store For All Senses takes a slight detour from High End Munich show coverage for this video—have faith, it's got a strong vinyl angle.

Florian "Doc" Kaps helped rescue from oblivion Polaroid film. More recently he opened in Vienna, Austria, Supersense. Located in a former Venice Italy-style building previously home to a used clothing store, Supersense is a most unique venue dedicated to stimulating the senses.

With a fully analog recording studio and cutting lathe, a print shop, a photography studio featuring the world's largest Polaroid camera, plus food, wine and a store full of wonders you need to watch. The store is at Praterstrasse 70-1020 Vienna, Austria. AnalogPlanet editor was taken there by Pro-Ject's Heinz Lichtenegger after a tour of the company's new factory and dedicated logistic center. Those videos will soon be posted but meanwhile there's this!

volvic's picture

Two reasons to go to Austria now, this store and a fantastic record store just outside Salzburg.

PeterPani's picture

of a famous German rap group there: "Die fantastischen 4" live at the Supersense called "Supersense Bloc Party" on tape. And Horchhouse sells this live event on their webpage on reel-to-reel 15 ips 2-track. (I got it).

audio_visionary's picture

Wow, just amazing focus on doing something pure. Some might say that in this nuclear world, that this store is irrelevant but I think it shows that creative minds can rise above the mundane. And we are not talking about freak shows. I could get political and say that this store would not exist in Mr Trump's America.

WesHeadley's picture

As goes the US middle class so goes a lot of retail-- which is in a slow-motion collapse-- just like the US middle class. The EU is under the same assault-- austerity economics-- and it's having a very negative effect on EU retail as well. A very cool shop though!